E-commerce operations and growth partner
Orders flow in. Profit should too. CartKeel finds where TikTok Shop, Amazon and Shopify sellers leak margin and time, then builds the operations that make growth stick.
15+
years in operations, founder-led
4
marketplaces run hands-on: TikTok Shop, Amazon, eBay, Temu
13
services with written deliverables
7
free tools you can use right now
Diagnose your store
Most sellers don't have a traffic problem. They have a systems problem. Tell us what you're seeing and we'll show where we'd start.
Choose everything that sounds familiar.
Where we'd start
An outside view of your channels, unit economics and operations, turned into a prioritised plan.
One weekly report that ties sales, ads, costs and account health together, built on numbers you can trust.
Ad results checked against your real margins, so spend scales only where it is profitable.
The profit gap
Drag the sliders. Gross sales can double while profit falls, because returns, fees, shipping and ads grow with every order.
Move the sliders: example store
$10,354profit / month
Healthy: costs grow slower than sales.
Illustrative store, not client data. Fixed: $38 order value, $11 product cost, $6.50 shipping, 8% fees, $4,500 other costs. Break-even ROAS here: 2.42×; ads at 9% of sales.
The CartKeel system
Listings, ads, stock and account health affect each other. Step through how we work on them, in order of impact on contribution margin.
Find where profit, conversion and time are leaking, using your real numbers.
You get
A one-page picture of where money and hours go
What we do
Services
Filter by channel or by the kind of help you need. Hover a service to see what you get.
Showing 13 services
How it works in practice
Keep scrolling to move through them, and flip each one. These are labelled demonstrations, not client results.
Engagement process
A three-step form, about two minutes. No call needed to start.
We review listings, account health, ads and unit economics with your real numbers.
A prioritised 90-day plan with scope, KPIs and responsibilities in writing.
We do the work and report against the same KPIs every week.
Ways to work together
One-off · 7–10 working days
Sellers who want a clear, prioritised picture before committing to ongoing work.
Project · 4–8 weeks
A defined fix: shop setup, listing overhaul, reporting build, account clean-up.
Monthly retainer · 3-month minimum
Established sellers who want ongoing management and a weekly KPI rhythm.
Monthly · for agencies
Agencies that need reliable marketplace operations delivered under their own brand.
Muhammad Awais
Founder, CartKeel
Who you'll work with
Muhammad has spent more than eight years running e-commerce operations for sellers in the US and UK across Amazon, eBay, TikTok Shop and Temu: listings, pricing, advertising, promotions, account health and reporting, with teams working to daily checklists and weekly KPIs. CartKeel applies the same systems to Shopify stores and to sellers running several channels at once.
Whether you sell on TikTok Shop, Amazon, Shopify or several channels at once, the work starts the same way: daily checklists, clear KPIs and documented processes that keep the store steady as it grows.
More about CartKeelFAQ
Sellers on TikTok Shop, Amazon and Shopify, typically doing $10K–$250K a month, who are growing but want more control over margin and operations. Earlier-stage sellers can start with our free tools.
A keel is the beam under a ship that keeps it steady and on course in rough water. We do the same for your store: the account health, listings, stock and reporting underneath, so growth doesn't tip it over.
No. Marketplaces, competitors and demand change, so anyone guaranteeing revenue is guessing. We guarantee clear scope, consistent work and honest weekly reporting.
You do. We work through sub-accounts or user permissions you control, and every report, sheet and automation we build stays with you.
It depends on channels, catalogue size and support level. See the pricing page for how engagements are structured, or use the engagement estimator to scope your needs.
CartKeel is based in North Dakota, USA, and works with sellers across the US, UK, Canada and Australia, with overlap in US and UK working hours.
We review your answers, reply within two working days, and agree what access and data the audit needs. Nothing starts without a written scope you've approved.
Tell us about your store in about two minutes. We'll reply within two working days with next steps, and nothing starts without your approval.
